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Undersea Adventures on a Tropical Getaway, Dive Fair Helen in the Caribbean Island of St. Lucia has Embarked on Providing Affordable Hotel and Adventure Tour Packages.

By Anonymous

Castries, St. Lucia April 18, 2004 -– “Dive Fair Helen’s main thrust is to provide a vacation that you will remember for years to come” says Andre St. Omer, owner, “vacationers deserve much more than sun, sea and sand, with St. Lucia you are immersed into a never-ending world of discovery” he further commented. The company has been in operation for over 10 years, fully recognized by the local Government Authorities and certified as a PADI dive resort. Dive Fair Helen not only prides itself on being professional but also takes every precaution in achieving the highest standards in safety.

Owned and operated by a St. Lucian environmentalist, his achievements include the establishment of the famous Lesleen M. Ship wreck, the formation of the policy document to regulate the sport diving sector in St. Lucia and the zoning of protected marine areas, which brought about the establishment of the Soufriere Marine Management Area (SMMA). A pioneering undertaking aimed at facilitating the preservation and upkeep of the marine sector by user groups including yachting, fishing, leisure craft and sport diving organizations.

The dive operation links visitors to some of the most amazing natural and artificial (shipwrecks) reefs all with up to date scuba equipment and modern spacious dive boats, equipped with warm water showers and washroom facilities.

In an effort to have the island on the same competitive edge as other regional territories, the company has initiated a hotel dive package program that offers diving opportunities to the islands most scenic marine reserves and accommodations from 9 resorts. These resorts offer enticing ambience in the prime areas of the island, providing the visitor with all amenities including air-conditioned room, pool and self serve kitchenettes, to name a few. Packages start at US$800.00 in the winter season to a low US$500.00 in the summer months.

St. Lucia has finally arrived, Dive Fair Helen’s group special offers free accommodations and diving for the 10th. diver, two extra dives and a great split accommodation concept that will have you experiencing all the best diving and adventure locations at your finger-tips. In addition, you will be exposed to vibrant night life, street parties, shopping malls and internationally renowned restaurants. St. Lucia might just be your final search, “Come See and Dive Fair Helen”.

Contact: Andre St. Omer
Dive Fair Helen
P.O. Box 1313
Castries, St. Lucia. West Indies.
Tel.:(758) 451-7716
Fax: (758) 451-9311


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Before You Dive Into Online Marketing, Get Your Feet Wet

By Sharon Fling

Before You Dive Into Online Marketing, Get Your Feet Wet

© Sharon Fling

My children took swimming lessons this summer. Actually they're called "water confidence" lessons, designed to get non-swimmers comfortable with being in the water.

At 5 years old, my kids have a healthy fear of the water, and didn't want to get in the pool at first. They liked the *idea* of learning how to swim, but the reality of getting into water up to their necks was scary. They wanted to have their lessons in the wading pool. I tried explaining it's a little hard to swim in 12 inches of water, but try reasoning with three 5-year-olds. It was a slow torturous process getting their entire bodies into the water. By the time they got all the way into the water the first lesson was almost over.

What does this have to do with local online marketing? As I listened to the instructor try to coax them into the water, it reminded me of conversations with small business owners when getting onto the web.

"C'mon, just stick your feet in."

"See? That's not so bad, is it?"

"Now, let's do little bunny hops down the steps. Hop! Hop! Hop!"

Little by little, they got used to being in the water. Then, getting their faces wet. After a few lessons, they were jumping off the side and having a great time. I had to practically drag them out of the water.

Getting online is often like that. It can seem overwhelming -- choices to make, lingo to learn, all for something that may or may not bring customers through the door. After awhile, what sounded like a good idea begins to feel like too much work. And with too many things to do as it is, it's easy for most business owners to put online marketing on the back burner... indefinitely.

But just like learning to swim, getting a brick-and-mortar or any other type of business online is best done one baby step at a time. There's no reason to rush out and get a website. There are already way too many deserted websites, sitting like abandoned cars on the super information highway...gathering dust. The last thing the world needs is another boring website whose only purpose is to sell something.

Here's what every business owner must realize: most people do not go online looking for something to buy. What web surfers crave the most is INFORMATION. If you offer free useful information, you will draw a crowd. But if all you can offer is an order link and a payment form, don't expect a lot of visitors.

Think about how you can use the technology to get to know your customers and prospects. Because just as in real life, it's all about relationships online. Putting up a website is only 10% -- the other 90% is marketing, building trust, and cultivating relationships.

Once you have that straight in your mind, get your feet wet by looking at what your competition is doing. Find out where your prospects might look for the information they need. Then figure out what free information or services your target market would find useful. Decide how you can give it to them at little or no cost to yourself. Then take the plunge and do something. Start small, then add on.

Remember the formula: Attract people to your website. Give them free stuff. Build credibility and trust through repeated contact. Then sell them something. This has worked for online businesses for years, and it will work just as well for brick-and-mortar business.

================================ Sharon Fling wrote "How To Promote Your Local Business On the Internet", and publishes the ezine "Local Business Today." Subscribe and get a free ebook on local marketing. Visit http://www.geolocal.com or mailto:subscribe@localbizpromo.com?subject=TRAART




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New 2-Watt LED Dive Lantern from Tektite Trek™ 400 LS — Powered by the Luxeon® Star LED

By Anonymous

TRENTON, NJ July 14, 2004 -- Tektite’s new 2-Watt Trek 400 LS is the first BC pocket-sized dive lantern to use the super-bright Luxeon Star LED. This comfortable to use and carry LED dive light is a perfect entry-level night diving light or a great backup light for serious night divers. Powered by 4 C-cell batteries, the Trek 400 LS delivers 8+ hours of solar-quality (5,500K) white light that helps restore sunlight color at depth. Its smooth reflector delivers a narrow, bright beam, while double O-ring seals give this light an underwater depth rating of 300 feet (100 m). Additional features include a lock-off switch, lifetime warranty and an adjustable, cushioned wrist lanyard.
MSRP: $64.95

To obtain a high-resolution photograph please e-mail publicrelations@tek-tite.com.

About Tektite:
Tektite Industries, Inc., headquartered in Trenton, New Jersey, is the leading LED dive light manufacturer in the world. Tektite manufactures specialty flashlights, strobes and signaling lights serving customers demanding the most rugged products in the Outdoor, Industrial, Government and Military markets since 1990.

Tektite’s lights are Made in the USA and feature components of space age polymers, computer-designed reflectors, HIGH-TEK™ lamps and other features that make Tektite lighting products the only choice when quality, reliability and performance are needed.




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